.Manly Bands is actually a direct-to-consumer homeowner of guys's bands. The business launched in 2016 after John Ruggiero, the founder with his wife Michelle, couldn't discover an appropriate wedding celebration band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, our experts went over the provider's beginning, unique ring components, and much more. Ever since, Manly Bands has actually gotten its own manufacturer. The production of rings from, mention, Jack Daniel's bourbon barrels or even Fender guitar strands produces compelling video, points out Ruggiero, excellent for storytelling on social media and also elsewhere.The whole audio of our chat is embedded below. The records is modified for length as well as clarity.Eric Bandholz: Give our team a rundown of what you perform.John Ruggiero: My other half, Michelle, and I began an internet ring firm knowned as Manly Bands in 2016 to deal with a trouble of wedding celebration bands for guys. Our team were actually simply wed. I possess sizable hands and couldn't find a ring that I ased if that was actually certainly not overpriced. My possibilities were actually ordering coming from a catalog or even possessing something personalized.I found yourself buying coming from a website. The band showed up in a level mailer, with no container or even customer care. It was actually an awful knowledge by today's ecommerce standards.We obtained wed, relocated to Fla, and required a job. Our company informed ourselves, "Our experts are actually both entrepreneurs. Why don't our company generate our own business?" Our experts reviewed the sorts of complications our experts would certainly viewed and also just how to fix them. My ring expertise turned up, as well as our team decided to try to address it for various other men.Our objective when our company began was actually to pay for rent. We thought creating a pair thousand dollars a month coming from this would be wonderful. Our experts considered it a way of living business, not high-growth. It was only Michelle and me in our garage designing rings and also sending them bent on clients. Our experts had actually hit on one thing. Our information reverberated with customers.Michelle and also I make a great staff. I produce tips, as well as she is actually the implementer. A lot of our results heads to her artistic thoughts. She titles the rings and creates personas. She links the rings to clients. Explaining a band exclusively as "eight-millimeter black" didn't suffice.Our company made bands coming from special components, including Port Daniel's gun barrels or exclusive metallics. The business took off. Since then, our experts've grown considerably. Our team currently have over 55 folks in the Manly Bands loved ones. Regarding one-half of those are actually ring craftsmens who work in our recently obtained production store in Utah.Bandholz: When performed you get a maker?Ruggiero: About a year and also an one-half earlier. Our team had actually been their client for years, so we knew all of them properly. The majority of their company was wholesale, which really did not enthusiasm our team-- visiting mom-and-pop jewelry experts. They retained their wholesale consumers and brand name. Our team got a few of their assets and delivered over employees.Inducing a manufacturing staff has been one of the most effective factors our company've done. It is actually been fabulous to head out certainly there as well as enjoy all of them create bands out of Fender guitar strands or even metal coming from an M1 Abrams container.Bandholz: How does internal production impact advertising and marketing?Ruggiero: It is actually been substantial. Taking a video camera to the opposite side of the office as well as filming the group utilizing turrets to cut the steel poles or even whiskey barrels right into bands produces fabulous video. Our experts have our cam staff on the market constantly. Our experts use that video footage on our social networking sites and also in our ads as well as newsletters. Our team make an effort to advertise that because the majority of business in the males's ring area don't produce. They fall ship or even purchase from international and after that ship it out. However we want it to last a life time as well as be actually something folks can take honor in.Our experts have actually had a lot of effectiveness along with our armed forces heritage selection, where our team source distinct army materials. Our experts have the M1 Garand rifle stock, the hardwood component, from World War I. Viewing our crew put that in the turret and reduced an item out for a ring is amazing.Our advertising for those rings speak about the background, the soldiers, where the item was actually made use of, and also traits like that. My spouse and also I researched filmmaking in university. Our experts utilize our skills to enlighten and also tell a story. For example, I recently acquired an e-mail from a consumer who discussed that his grandfather used to drive M1 containers. The consumer talented some of those rings to his gramps, and also they possessed very an emotional substitution. It behaves to assist consumers connect with their past and also develop something relevant.Bandholz: Where can folks purchase a band coming from you?Ruggiero: ManlyBands.com. We have pictures on Instagram, too. I'm on Twitter and LinkedIn.